Holiday Activities and Food annual report
Marketing
To promote our HAF programme we have a dedicated Brighten the Day webpage. The website features a promotional video for Brighten the Day, activities for families to get involved in outside of the HAF programme and details of the latest programme with how to book.
To ensure eligibility of children, in early 2025, we have introduced an e-vouchers system which feeds into the HolidayActivities.com booking system. This is an significant improvement on the 2024 system which was not automated.
2024 marketing activity included:
- articles on the council's news story web pages
- press release on funding and activities released to local media
- stories in Council News, our resident's magazine which is distributed to over 95,000 households across Gateshead
- articles in Gateshead Now, our digital e-newsletter which has over 34,000 subscribers
- articles in our internal employee bulletin, distributed to over 4,000 staff
- social media via our corporate Facebook and X social media pages, (29,000 and 22,100 followers respectively)
- branded HAF pop up stands which are used at activities and events.
- emails and SMS to FSM families