Public Relations and Communications Assistant Level 4

Requirements 

• Level 2 Maths and English, GCSEs C/4 or above, or as required by employer

• a minimum of 30 hours working week, working with a suitably qualified/experienced mentor in your organisation

• 14 months on programme and 5-month window for End Point Assessment

• support from a suitably qualified/experienced employment mentor who has capacity to hold monthly 1:1 review

• 'Off the job' training must be provided, a minimum of 6 hours a week. A plan of OTJ training will be developed by the mentor in collaboration with the tutor during the induction period

What you'll do at work

• Develop written and non-written content and schedule content for publication/distribution, according to the public relations and communication campaign plan
• Contribute to creation of campaigns or new business proposals planning and their implementation
• Research, analyse and monitor stakeholders to inform engagement strategies
• Monitor media to keep up to date with current affairs and build knowledge of the journalist and media landscape
• Research, analyse and evaluate campaigns against key performance indicators (KPIs) to prepare future campaigns
• Share content with relevant stakeholders and media to inform and influence audiences to maintain positive relationships
• Undertake reputation assessment and formulate response to support stakeholders with the planning and implementation of reputation management and/or crisis
• Support the public relations team and communications team with routine admin, logistical and time sensitive tasks
• Support the planning and ad hoc engagement activities such as events
• Organise and coordinate stakeholder meetings

Assessment methods 

• Distance learning & assignment completion
• Observations by tutor
• Witness testimonies completed by mentor.
• Professional discussions.
• Classroom sessions

End point assessment 

End Point Assessment will take place in the final 5 months, dependant on learner progress. End Point Assessment will consist of:

• Written project report with presentation and questioning
• Professional discussion underpinned by portfolio of evidence