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Local direction and tourist signing has an important role to play in terms of the Council's traffic management strategy. However, in order to prevent a proliferation of unnecessary signs, and taking account of national guidance, the Council will generally only allow signing as set out below.
Direction signing is used to guide traffic, both vehicular and pedestrian, safely and efficiently through the highway network to its destination. The general approach is to direct traffic in three stages:
Toward a general destination such as a town, then towards a specific area and finally to a local destination such as a street nameplate, building or car park.
The placing of signs on the public highway is governed by the Road Traffic Regulation Act 1984, which allows the Local Highway Authority to erect designated signs on their highway. These signs are specified in the Traffic Signs Regulations and General Directions 2002. Any variation from the specified signs would need to be authorised by the Department for Transport.
Signs off the public highway and not for highway purposes may require Advertisement Consent under the Town and Country Planning (Control of Advertisement) Regulations.
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All signs must be approved by the Council before erection
Local Directional Signing generally falls into one of the following categories. Each category has its own criteria and the applicant should check each before applying to the Council.
Applications will not be considered unless the specified criteria are satisfied.